Europe [Anti]Heroes

EU, blue, anti [hero]

In a period in which nationalist sentiments are overtaking against a potential cosmopolitan future, a minority of [Anti]Heroes are voiced the desire to support Europe.

The flag trend was sparked by a European Union in crisis, not unlike the way Americana swept the New York Fall 2017 runways in response to the U.S.’s own political backdrop. The fallout from Brexit shed light on the growing nationalist sentiment in countries like France, where current presidential candidate Marine Le Pen is running on the platform to abandon the EU.

It doesn’t stop there: Politicians in Finland are reportedly pushing their own Brexit, known as “Fixit,” while earlier this year, Dutch far-right politician Geert Wilders (who draws comparisons to President Donald Trump in both looks and agenda) also voiced a desire to leave the Union. Of late, the call to exit has dominated the narrative, but there is also strong opposition. Back in March, pro-EU demonstrations took place in more than 40 cities. And what were some of those participants wearing? Nothing less than the EU flag.

Chances are, you’ve seen apparel featuring the EU flag popping up on your social media feeds as of late. The brand responsible for this swell of continental pride is Eurotic, the self -proclaimed ‘official unofficial EU souvenir store’. Founded by duo Valter Torsleff and Lea Colombo, the brand aims to subvert the classic model of the gift shop. Whereas souvenir shops tend to carry ephemeral paraphernalia – either cheap approximations of popular attractions or garish apparel manufactured an ocean away – Eurotic is offering souvenirs with a message. This post-modern take on an underutilized fashion niche is really getting people’s attention.

EU, Blue, Anti [hero]

According to Törsleff, Eurotic is a direct reaction to Brexit, the United Kingdom’s controversial decision to leave the EU.

“For us, the European Union has always stood for openness and togetherness across our borders—the feeling of being united and open is something that our imagery tries to portray,” he says. “Growing up in the European Union and the freedom of movement that it has given me, I found it strange that people were repelling something that has been a guarantee for peace and stability for the last couple of generations.”

Eurotic has an ironic approach to nationalism beyond borders and with their souvenirs they are trying to make a statement to keep for future generations: fashion is addressing politics and they stands as the [Anti]heroes of this contemporary scenario